News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in National, World

Congress to revisit ISIS war debate after election

Fresh
isis

Lawmakers will resume a debate on the U.S.-led fight against militants in Syria and Iraq.

in Sports

Saints take divisional lead with win over Panthers

Fresh
saints

New Orleans wrestled the top spot in the NFC South from their opponents.

in National

Suspect in Pa. police ambush captured after 7-week manhunt

Fresh
frein

The survivalist suspected of killing a state trooper in a sniper attack in September was finally arrested.

in Local

Police: “Blocks in our path” to finding source of potent heroin hitting Ithaca streets

Fresh
IPD Car

Police detail investigation into spread of more potent version of heroin hitting streets in recent days

in National

Insurers have big plans for 2015 Obamacare enrollment

Fresh
obamacare

Insurers planning to sell health plans through the federal program expect at least 20 percent growth in customers.