News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Local

Ithaca Festival kicks off day two

Ithaca Fest D2

Ithaca vendors set up stalls on Cayuga and State Street because of the Commons reconstruction.

in Sports

INSTANT REPLAY: The week’s best sports photos

cavaliers

A look back at some of the week's biggest plays in sports and the moments you may have missed.

in Sports

This weekend’s sports schedule

hockey

Here's a look at some of the big sporting events taking place this weekend.

in National

Making headlines this week

AP141543910901_5

A look back at some of the big stories and the headlines you may have missed.

in Sports

Sepp Blatter wins re-election as FIFA president

FIFA president Sepp Blatter speaks during a press conference in Marrakech, Morocco, Friday, Dec. 19, 2014. FIFA will not reopen the vote for the 2018 and 2022 World Cups, and will publish at least some of the confidential report into the bidding process, Blatter said Friday.

Sepp Blatter's FIFA re-election came despite demands that he quit in the face of a major bribery scandal.